Kendall Jenner 818 tequila campaign photoshoot

The gallery includes photos of Kendall with a horse, farmers among the agave plants, and strategically placed bottles and glasses of 818. The gallery ends with a clip of Jenner watching the agave being cooked.

The images could be mistaken for a full-on fashion shoot, especially with Jenner’s hat, her braided pigtails, and the artful lighting that features throughout. In her caption, Jenner called the experience of crafting 818 “incredible” and noted that she’s loved learning about the culture and people involved in the process (it’s also telling that comments have been disabled on the post).